Sunday, 4 March 2007

Professional Blagger

Yes, we've all heard of them. These are the people who phone major companies to blag some of their stuff. They might start by getting the name of a supervisor, whose name they might drop later in search of bigger fish. Their aims can be small, like a discount on their broadband, or big, like inside info on the companies trading position. Blaggers, the lot.
Seems, however, that there's a new breed. Professional Bloggers. Now, you might just think that this is another little dig, and that I'm just going after a little sympathy at having to write more than once a week in this thing I call blog. Not so. I remember, not so long ago, that there was a case where a blog was used as a product launch advertising campaign (apparently not very successfully, as i can't remember what the product was).
In fact, professional bloggers do exist! I was surprised to find these headlines on google news:

Kiwi blogger logs on to make a living
New Zealand Herald, New Zealand - 18 Feb 2007
Read/WriteWeb attracts more than 600000 page views per month and is linked to over 4000 other blogging sites, making it the world's 51st most popular blog

Tools of Trade: Blogging to Inform
Carolina Newswire (press release), NC - 27 Feb 2007
A popular off-line reader is Feed Demon (feeddemon.com). There are scores of popular blog aggregators available.

Could your blog earn you £70000?
BBC Berkshire, UK - 28 Feb 2007
"I just entered my own blog and got a phone call one day. One judge said I was better than Jeffrey Archer..."

Viral Buzz Takes Blogger from 30 to 32000 Visitors and a Two-Book ...
PR Web (press release), WA - 2 Mar 2007
The Blog Squad are co-authors of "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog"


Hmm... and I thought it was all just a load of guff.

1 comment:

Ethics and Transparency In Politics said...

Those are good and interesting links. I think though that last year when Business Week did a survey to check which sites bloggers linked to, almost all of the top 30 were trad media sites (BBC, Guardian, New Yorker). Only a few were themselves blogs (e.g. Boing Boing)

The other professional blogging that you didnt mention is that many companies now use blogs as a way of releasing news to their customers.